Abstract
Recent changes in agricultural policy in developed countries seem to have strengthened measures to support rural development.Considerable attention is devoted to rural areas due to the fact that they often boast considerable untapped natural and cultural potentials, whose further development would improve the wellbeing of the local inhabitants of rural areas, as well as the overall population.The creation of conditions for sustainable development of rural areas is one of the most important strategic goals of public policy that will ensure the achievement of food security, improve the competitiveness of the national economy and the welfare of citizens.The development of multifunctionality is identified not only with the economic growth of the rural areas, but also with the improvement of the situation in the field of demography, the quality of life standard of rural population and the overall development of the country, and is associated with the introduction of agriculture with an increasing number of new non-agricultural functions.This paper defines the concept of "multifunctional development" as the one that refers primarily to sustainable development of rural areas, as well as environmental protection, care of the environment and preservation of the local culture and tradition.Agritourism is a derivative element of the state social policy, which is closely associated with the areas such as: local government, development of self-regulatory public organizations, and support system to small and medium-sized enterprises.It is considered one of the sources of income diversification of the rural population, as well as one of the factors of poverty reduction strategy in rural areas. Apstrakt:Promene u agrokulturalnoj politici u razvijenim zemljama čini se da su ojačale mere za podršku ruralnom razvoju.Tolika pažnja se posvećuje ruralnim oblastima zbog toga što često imaju pozamašne neiskorišćene prirodne i kulturne potencijale, čiji bi razvitak doprineo blagostanju ne samo stanovnika ruralnih krajeva nego i sveukupne populacije.Stvaranje uslova za održivi razvoj ruralnih područja jedan je od najvažnijih strateških ciljeva javne politike koji će grantovati bezbednost hrane, bolju konkurentnost domaće privrede i dobrobit građana.Razvoj multifunkcionalonosti tumači se ne samo sa ekonomskim rastom ruralnih područja, već i poboljšanjem stanja u oblasti demografije, nivoa kvaliteta života meštana i ukupnog razvoja države povezana je sa uvođenjem poljoprivrede u prostoru sve većeg broja novih nepoljoprivrednih funkcija.U ovom radu koncept multifuncionalnog razvoja obuhvata prvenstveno održivi razvoj ruralnih područja, kao i zaštitu životne sredine, brigu o životnoj sredini i očuvanju lokalne kulture i tradicije.Agroturizam je derivativni element državne socijalne politike, koji je tesno povezan sa oblastima kao što su lokalna samouprava, razvoj samoregulativnih javnih organizacija i sistema za podršku malim i srednjim preduzećima.Smatra se jednim od izvora diversifikacije prihoda seoskog stanovništva, kao i jednim od faktora strategije smanjenja siromaštva u ruralnim područjima.