Abstract
The development of a tourist and educational cluster can play a significant role in ensuring the sustainability of universities. By collaborating with tourism industry partners to undertake research projects that address sustainability, tourism trends, and emerging educational needs, both parts will gain in terms of competitiveness. There is a close relationship between education and tourism, due to the common goals. This article shows the reasons for the interaction between education and tourism and the results of their clustering. A methodological approach to the definition of the concept of ‘tourist-educational cluster’ is proposed. The contribution of the tourism industry to the development of theories and methods of active learning is noted. The potential of using pedagogical technologies in promoting tourism products is shown.