Abstract
Introduction: Based on the archetypal approach the authors of the article consider the preconditions for the emergence of one of the forms of ancient religion totemism and its reflection in the current tobaism at the present stage in the fine arts of Kazakhstan. The authors show that the development of totemism in the process of historical dynamics lines up in a sequential chain: the origin of religion - a complex of beliefs and rituals - totemism - religious and social system - remnants of totemism preserved in modern religions - transformations of totems images in modern art. Describes the features of artistic imagery of the paintings of the artist Kozhagulov Tokkozhi, dedicated to totem animals. Materials and Methods: This methodology implies a deep knowledge of the history of totemism, the study of its ancient origins based on the principle of meaningful continuity of cultural and historical experience. Results and Discussion We are talking about the recreation of the cult of totems as an experience of reproduction of ethno-cultural identity in modern conditions. Totemism is analyzed as a religious-social system in the space of modern culture, introduced into it based on a special methodology of recreation. Conclusions: The authors conclude that the artistic current of tobaism reflects the core of the spiritually forming creative method of the artist, in which beliefs and myths of our distant ancestors have found a reality, reflecting the system of spiritual, aesthetic and artistic values of the Kazakh ethnos. To substantiate the features of the emergence of a new artistic movement Tobaism.