Abstract
The aim of the article is to consider the issue of monitoring the innovative potential of enterprises. In modern conditions, the innovative activity provides competitive advantages to any enterprise, but the most significant successes are achieved by enterprises that are purposefully engaged in the development, implementation, maintenance, and use of innovations. Various changes affect the innovative activity of enterprises, and therefore it is necessary to constantly monitor and analyze the innovative potential of enterprises. As a result of the study, the authors found that monitoring is a multi-purpose information system with active goal-setting, therefore, during implementation, the specifics of its implementation should be taken into account, the tasks, the conceptual framework and the implementation mechanism should be formed. The procedures for monitoring the formation, development and rational use of innovative potential should be carried out in a certain sequence, with a set of indicators recorded at each stage, followed by an analysis of the causes of the inconsistencies, documentation and interpretation of the results. In addition, the monitoring procedures should use modern technologies for processing data sets that contribute to the development of justified management decisions. This approach to monitoring will ensure effective management decisions on the formation, development and rational use of the innovative potential of enterprises. As a result the innovative activity of enterprises should be carried out using modern methods and tools for monitoring the state of innovative potential for the development of justified management decisions.