Abstract
Today the expressive means and stylistic devices can be found in newspaper style. They give opportunity to understand that the emotional style and democratic importance which support to understand its deep meaning by the public. The language in periodic newspapers is according to the literary standards and expressive means and stylistic devices give expressiveness and emotional colouring of the language. The current article touches upon the psycholinguistic structures, especially phraseological units, proverbs and sayings which give the expressiveness and emotional colouring in newspapers. Proverbs, sayings, winged expressions, phraseological expressions are stylistic structures that have a very strong expressiveness and significant figurative activity. They are used on print pages both unchanged and in the form of an invariant structure that undergoes changes on the part of the addressee. Here, due to the functional style of this genre, it provides ample opportunities in the artful portrayal of social, political and social problems in an emotional way.