Abstract
The term “business model” has been used in practice for several years, but companies create, define andimplement their models subconsciously from the very beginning of the business. The article discusses the concept ofa business model and the main approaches to its understanding. A systematic presentation and analysis of the businessmodel of the enterprise, the influence of classifiers on the implementation of the life of the company. It is shown thatthe analysis of the relationships between the main elements of the business model allows us to identify problems of compliance and sustainability of the business model. The most general scheme for a systematic description of a businessmodel can be its representation through system elements. The value of the study lies in the fact that a model for theuse of a business model is defined. The practical significance of the study is to create an analytical tool and analysis ofa real business model, and the characteristics of each part of the business model, that is, customers, distribution, cost,resources, activities, costs and revenues are determined. The value chain is one of the central concepts of strategicmanagement, which was first presented in the works of M. Porter. As you know, the value for the consumer is createdin the company as a result of two types of activities (main and auxiliary). The conclusion discusses the most commonlyused characteristics, extremes, inconsistencies and the most important facts that were found in the study.