Abstract
The article deals with Russian and Kazakh political online commentaries in terms of text derivation and linguopersonology. As a result of their study it has been found out that generation of Kazakh online commentaries is chiefly influenced by objective text factors, and the Russian online commentaries - by subjective ones. Having taken the criteria of content, form and function of the secondary text as the basis of classification, the authors singled out the parameters of text generation within the subjective (personal) and objective (textual) strategies of text activity. The subjective parameter is re-vealed through associations, emotionality and inference, and the objective parameters - through keywords, duplicity of con-tent and duplicity of form. The comparison of Russian and Kazakh online commentaries with the original text of a political article allowed the authors to identify the types of combinability of such tactics in speech generation activity of a virtual commentator, as a result of which the set of strategies and tactics realized was used as a basis of speech characterization (portraying) of a commentator/