Abstract
Currently, the consumer attitude towards of natural resources are increasingly dominating. Therefore, the introduction of new approaches in various spheres of human activity, including tourism, contributing to an increase in the efficiency of their use, without harming the environment, is necessary for modern society. In this regard, the most relevant is the greening of tourism activities. Ecologization of tourist activity is considered as a complex phenomenon of modern social development, in the process of which there is an interaction of various material and ideological objects and phenomena of natural, social and economic content. Ecologization, as an important part of the “green” economy, is aimed at maintaining the welfare of society through the rational use of natural resources, as well as the return of final products to the production cycle. The article discusses the ways of greening technologies in the field of tourism, the positive and negative impact of tourism on the environment, as well as the consequences of its negative impact, and reveals the principles of greening tourism. At the same time, the theme of the international exhibition held in 2017 in Kazakhstan EXPO “Future energy” – alternative energy sources was analyzed, ideas for implementing the principles of the “green economy” were demonstrated, and technologies presented at the exhibition that promote tourism were highlighted. A sociological survey of the population was conducted on the issues of greening technologies in the field of tourism, and ways of greening the tourist infrastructure were proposed.