Abstract
The process of technological transformation proceeds continuously, embodying new knowledge in new technologies and products. Each of its stages gives rise to a new model of entrepreneurship and human economic behavior. In the course of his active life, man transforms the natural environment to meet his needs. But showing excessive selfishness, he crossed the critical threshold of intervention in wildlife, causing irreparable damage. Industrial technology has accelerated this process. There is a need to change the model of economic and environmental business behavior as the basis for sustainable development. The formation of a new environmental culture begins in the field of education and is implemented in entrepreneurial activity.