TV Soaps Influence on the Attitudes of Kazakhstani Women Towards the Represented Turkish Way of Life

Aizhan Rymbayeva

2019

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DOI 10.4018/978-1-5225-8491-9.ch007
Data confidence 70 medium
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Abstract

Open market relations opened the opportunity for media representatives to deliver their products worldwide. Thanks to this tendency, TV products became more than entertainment. They are used as a persuasive medium abroad. Turkish TV soaps are the subject of this study. The research further discusses the perceived influence of Turkish TV soaps on Kazakhstani female audience towards the represented Turkish way of life. This study used qualitative in-depth interviews to collect data during August of 2018. The implications are discussed in relation to social learning theory and uses and gratifications theory.