Abstract
The article deals with the national and cultural peculiarities of behavior of TV talk shows participants and presenters, themes of discussions, and verbal and non-verbal communication peculiarities of television-institutional interaction, which has its own characteristics that are not typical for either every day or for other institutional interaction. The main objective of this work are commonalities of television-institutional communication and comparing its characteristics with the ordinary and other forms of institutional communication, as well as identifying common traits and characteristics of a specific cultural character and roles of the talk participants and definition of verbal and non- verbal categories. The conversional analysis is considered suitable for the methodological approach of the given research, which highlights the organized nature of the conversation and regulatory structures, which the speakers target at. Kazakh and German TV talk shows records are used as a source of information for conversional analysis of their content.