Abstract
We reveal the specificity of the linguocultural aspect of language verbalization of the concept ‘HEART’ in the Kazakh language worldview on the example of M. Joldasbekov's publicistic and artistic works. The interest in these publications is quite high: they give an assessment of many events that humanity witnessed, and reading forces to take a fresh look at the events of those years. At the same time, taking into account the special, individual style of writing, it is impossible not to try to comprehend the imagery and aesthetic relations of the writer to the content of his own text, as well as to highlight comprehension of basic concepts of the Kazakh mentality, in particular the concept of ‘HEART’. The source of this research is the concept ‘HEART’ in the Kazakh language worldview. The research is determined by the necessity for linguistic and cognitive understanding of the content ‘HEART’, revealing the features of the concept functioning. Being the basic component of a personality in the minds of native speakers of the Kazakh language, the concept of the inner world is significant for the Kazakh-speaking society.