Abstract
The research paper considers the possibilities and prospects of integrating non-formal education through Massive Open Online Courses into the educational process of a higher education institution. As a result of the analysis of Massive Open Online Course platforms covering the Internet space, the best practices and teaching methods actively used in online learning are identified. An expert implementation of non-formal education through the mass open online course "Data Visualization in Excel" from the Coursera platform was conducted to obtain user skills in the field of spreadsheets for first-year bachelor's students of Toraighyrov University, taking into account their needs within the discipline "Information and Communication Technologies." The conducted experiment confirmed the effectiveness of introducing non-formal education into the educational process. The results of the study showed that the integration of non-formal education through MOOCs provides students with additional knowledge, closely related to previous ones, to systematize disparate knowledge. The study, for the first time, reveals specific factors affecting the effectiveness of integrating non-formal education into the educational process of higher education institutions, and also substantiates pedagogical and organizational conditions for successful integration. Based on the identified factors, methodological recommendations are proposed for teachers of educational institutions and course developers to effectively prepare them for formal and non-formal education. The assessment of the influence of non-formal education on the passage of training in higher education institutions has shown positive results.