Abstract
The purpose of this article is to study and determine the use of modern digital technologies to improve the process of career guidance in the education system. The article provides an overview of modern career guidance initiatives in the education system aimed at integrating digital technologies. In addition, the article examines the different views of scientists and practitioners on the application of innovations in career guidance. Modern career guidance technologies that can be used when working with schoolchildren are considered. The article discusses the advantages of digitalization in enhancing the effectiveness and accessibility of career guidance activities. The factors contributing to the successful implementation of digital career guidance, as well as barriers that slow down its development, are examined. The article also raises the issue of the need to adapt traditional methods to align with digital technologies. In conclusion, the article emphasizes the necessity of creating a unified system for the development of digital technologies in career guidance, taking into account the requirements of modern education and the labor market. This study is conducted through a survey of participants in the educational process to gather feedback and additional data. The results of the survey are reflected in tables, identifying the most effectively used digital tools in education, and practical recommendations are provided.