Abstract
In modern developed economies, the prevalence of credit usage and installment plans has become a notable feature of consumer behavior. Understanding how consumers navigate credit usage and installment plans is crucial for engaging with today’s complex socio-economic environment. This article explores the various influences on credit usage and installment plan preferences among individuals in the southern regions of Kazakhstan. The hypotheses proposed in this article suggest that socio-economic, psychological, and cultural factors interact to shape consumer behavior, with significant differences arising from socio-economic and regional contexts. This study seeks to answer key research questions regarding the factors influencing credit usage and preferences for installment plans through a comprehensive analysis. The findings contribute to a deeper understanding of consumer behavior patterns and their broader economic implications, offering insights into borrowing habits, preferences, and challenges faced by residents of southern Kazakhstan. Additionally, the study highlights the factors that make installment plans more appealing than traditional credit options, particularly in the context of online trading. Overall, this study provides valuable insights into consumer behavior and financial practices, offering implications for those seeking to better understand the complexities of credit use and installment plans.