Abstract
The article examines the content and importance of the introduction of solar energy in the global market in conditions of sustainable development. According to the authors, the growth potential of solar energy directly depends on the electricity consumption in the region, the policy of state support for solar energy or restrictions. The development of solar energy depends on the favorable policies of many countries that contribute to climate change. These measures include electricity tariffs, tax incentives and regulatory reforms to facilitate the deployment of solar photovoltaic systems. The authors of the article recommended directions for the introduction of solar energy in the framework of environmental safety and sustainable development. The article proves that when introducing solar energy, it is necessary to take into account such requirements as efficiency, profitability, reliability and government regulation. Keywords: sustainable development, renewable energy sources, solar energy, government support, environmental safety.