Abstract
The relevance of the topic of this study lies in the growing need to understand the mechanisms of effective legal communication in the context of the digitalization of society. The purpose of the study is to investigate the linguistic strategies implied by lawyers in order to foster the understanding and circulation of legal knowledge by non-specialists based on the analysis of the PravMedia popular Kazakh online forum. The research methodology unites the qualitative and quantitative aspects and involves the content analysis of the forum, the theoretical analysis of linguistic strategies for spreading legal information, as well as the empirical measurement of the practical implementation of these strategies into practice to enable non-specialists to have better access to pieces of legal advice. The obtained results of the study indicate the systemic use of the denomination, definition, reformulation, and other strategies evident in the PravMedia forum to spread legal information.