Abstract
The tourism industry, in addition to being one of the constituent parts of the economy and the main elements of the country, also carries a powerful potential for introducing tourists to the values of the country's natural and cultural heritage. In this regard, the development of sacred places in Kazakhstan as a priority area for the promotion of tourist services is becoming relevant. The need for research is due to the presence of a number of scientific issues related to the promotion of sacred sites in Kazakhstan, including the level of satisfaction of tourists with the services offered, the problems of travel agencies in promoting tourist services, the study of key prerequisites for the development of domestic sacred tourism and methods for assessing the potential of sacred sites in Kazakhstan as a vector for the promotion of tourist services.