Abstract
This article attempts to investigate the influence of social networks on the concept of personality and selfexpression in the modern online world. The article is an in-depth analysis of important aspects of this issue, starting with the creation of a virtual personality and control over its image in the digital environment. The authors also analyze the phenomenon of online self-expression and social accentuation, identifying philosophical and psychological aspects of the interaction between personality and digital reality. An important focus of the article is the question of how social networks and the digital environment in general affect the formation and modification of personal identity. The authors discuss changes in the perception of personality in the online space and consider which aspects of digital life contribute to strengthening or changing our concept of self. In addition, the article raises important ethical dilemmas related to privacy and social life in social networks. She highlights questions about the boundaries between the personal and the public in the digital age and offers a philosophical view on solving these dilemmas. Through the philosophical analysis presented in the article, a deep understanding of how the digital world shapes and changes our ideas about our own personality and social interactions in modern society is provided