Abstract
Aim. To identify the features of the manipulation, which is based on the substitution of the semantic component of a linguistic sign. Methodology. The main content of the study is the analysis of the structure of manipulation observed in conflict communicative situations. In the course of the research, methods of lexical and semantic and propositional analysis, as well as methods of formal logic, were used. Results. The analysis showed that the basis of manipulative communication in a multicultural environment is the substitution of semantic components of the concepts that have a similar linguistic expression. The relations of outness and intersection between the volumes of these concepts are revealed, the semantics of language representatives is determined. Research implications. A number of directions for further research is identified: the use of methods of logical analysis of the language units representing manipulative communication, the influence of Internet resources on the development of conflict speech situations.