Abstract
The increasing role of the innovative potential of small and medium-sized businesses is due to constant changes in the field of entrepreneurial and innovative education and the formation of a strategy to ensure the innovative attractiveness of the state. The purpose of the study is to assess the innovative attractiveness of small and medium-sized businesses and establish partnerships with the education system. The article presents a comparative study of students of business specialities whose training methods include or do not include web-based learning methods. The paper results show a significant increase in the innovative potential of entrepreneurs who have received online training and their greater willingness to create independent Small or Medium-sized Enterprises (SMEs) and introduce innovations in business. Positive changes are noted in students of all specialities in all participating universities, which makes the data more generalised.