Abstract
This article provides information about the concept, the conceptual field, and examines the types of conceptual analysis. The system of concepts, ie the conceptosphere, can be recognized as an element that opens the way for the study of the culture, material and spiritual values of the nation. In this regard, the national features and worldview of the Kazakh people can be analyzed by studying the artistic conceptosphere of Kazakh literature. To do this, we need to consider the individual conceptosphere of writers in our literature. This study analyzes the personal conceptosphere of the classic of Kazakh literature M. Magauin as a writer. In order to revive the national values that form the patriotic consciousness, the concepts that reveal the essence of the notions of "art", "freedom", "man", "woman", "beauty" in the poetic language of the chosen writer are defined. Such an analysis of the nature of the concepts in the works of the writer allows to determine his conceptual conclusions of the universe, life, existence. The research uses traditional scientific descriptions and methods of semantic, conceptual analysis - generalization, comparison, classification.