Abstract
This article is an attempt to explicate the social and cultural approach as a general methodological tool that allows for integrated analysis of the modern society. It discusses the possibility of using the methodological potential of the social and cultural approach for analyzing the process of transformation of the modern society that is more and more often referred to as information and communication society. The notion of the information society itself has become operational and forming social ideals and values that are widely discussed by the social sciences and humanities within the social and cultural approach.