Abstract
The purpose of this study is to describe ways of conceptualizing the Kazakh language from the perspectives of the representatives of the Kazakh nation. Language is a very important phenomenon for the people, which reflects their national characteristics. Of great interest is the conceptualization of the Kazakh language by representatives of the Kazakh linguoculture in the context of the situation when public opinion recognizes its position in general and its status as unsatisfactory rather than satisfactory. A special contribution of the author to the study of the topic is to conduct a free-associative experiment among native speakers of the Kazakh language on the stimulus-word “қазақ тілі”. The novelty of the study lies in the fact that the obtained associative data were distributed according to the frequency criterion with subsequent modeling of the associative field and its cognitive structure. A free associative experiment was carried out among the native speakers of the Kazakh language. The results of the study demonstrate that the Kazakh language reflects the origins of the nation, its history and customs. The native language for the Kazakh ethnic group is associated with Motherland, pride and patriotism. Analysis of proverbs, sayings and literary contexts have shown that the Kazakh language is very rich and actualizes the beginning of upbringing and morality.