Abstract
The article is devoted to the problems of adapting the company's strategic management tools to the rapidly changing external environment caused by the intensive development of the digital economy. This article discusses the main trends in the digital business environment at the macro and micro levels, issues of improving the efficiency of using the company's internal potential, and features of competition based on the active use of information and communication technologies. In today's global environment, digitalization plays a key role, and in some cases a defining role, in the industrial development of countries. In a number of countries, the government has focused on the development of logistics as the main factor for stimulating industrial development. Digitalization has an impact on all sectors and will lead to changes in the structure of the economy of Kazakhstan as a whole by diversifying and unlocking the potential of non-commodity industries, stimulating startup activity and opening "new industries". The degree of influence of digital technologies in different sectors is heterogeneous, the largest value creation potential is expected in the framework of traditional branches of economy, including the commodity sector, but also opens new opportunities of value creation in e-Commerce, the it sector and the financial industry.