Abstract
The article deals with the image of a hero in the Kazakh heroic epic in the works of academician Alkey Margulan from the point of view of the theory of archetypes. We have established forms of representation of the cultural archetype "batyr" as an element of the Kazakh cultural unconscious, influencing the modern patterns of Kazakh behavior. Modern researchers say that the archetypal nature of batyrs in the Kazakh culture of nomads is expressed in the existence of a social institution of batyrs, which has developed over many centuries of the existence of the Turks