Abstract
The relevance of the study is to explore how visual modelling in education can enhance the process of understanding and retention of information in the context of globalization and increasing feasibility of multimedia content. The purpose of the study was to find ways to improve the methods of teaching chemistry to students using modern educational technologies implemented on the basis of multimedia and the Internet. The study conducted at Abai Kazakh National Pedagogical University aimed to improve the teaching methods of chemistry to undergraduate students using multimedia and internet-based educational technologies. The study involved 50 students over a period of six months and was divided into several stages. The results of the study showed that the use of these technologies had a positive impact on the cognitive, behavioral, and affective development of the students. The study provides strong evidence in support of the integration of multimedia and internet-based educational technologies in chemistry education, which can enhance students' interest, motivation, and understanding of the subject. Therefore, the implementation of educational technology is a scientifically grounded choice of teaching methods that maximizes the development of the personality as a subject of the surrounding reality. The practical significance is due to the fact that the most effective innovative teaching technologies identified in the course of the study can be applied by introducing them into the educational system not only of the Republic of Kazakhstan, but also of the leading countries in medical education.