Abstract
The article discusses possible options for transitioning from the traditional form of organization of the educational process to blended learning at the university. The author reveals the advantages and disadvantages of blended learning organization models, which allow combining traditional face-to-face learning with the self-study work of students in a digital environment that corresponds to a new generation of professionals. The advantages of the models include the formation of educational routes for students, taking into account the goals of education, changes in the speciality and the labour market, and great freedom of the student when he can choose a convenient time, place and pace of learning; motivating students to study in traditional classes with a teacher, reducing the percentage of failed courses. Keywords: informatization, higher education transformation, blended learning models, learning trajectories.