Abstract
The global pandemic COVID-19 has made a large difference in our minds and lives. Changes related to COVID-19 have had a significant impact on the Kazakh linguistic community as well. This paper considers the emergence of new concepts associated with greetings, color, education and linguistic changes in Kazakh linguistic society during COVID-19. The main purpose of this study is to show that some concepts related to greeting, education and learning, and ways of using colors have new content and a new quality. The research findings revealed that new words related to greetings, colors, and education had come into the language by the calque (translation-loan) method, and the elements of the English language indicate the flexibility to update the language structure. The study showed the emergence of new calque phrases caused by COVID-19, such as shyntakpen amandasy, kyzyl aymak, sary aymak, zhasyl aymak, ZOOMga shygu, and ZOOMmen otkizu; some of them have new semantic characteristics.