Abstract
Over the past few years clustering has undergone significant changes as a tool for economic development.Now it is actively positioned as an intensifier of the transition of the current economic model to the digital channel.At the same time issues of ensuring high socio-economic efficiency of individual cluster initiatives are relevant both for Russia and for countries with developed market economies.This is largely due to the emerging crisis in the modern theory and methodology of the cluster approach.The authors consider some existing approaches of clusterization and assessment methods to indicate the disadvantages that do not allow to justify the need to establish an effectively functioning cluster.The method of geometric drawing of cluster objects based on ranking of services provided by its members with subsequent interpretation of the positions of the actual and geometric centers of the cluster is proposed.