Abstract
The author of article considers the possibilities of hypertext technologies for studying intertextual elements of Olzhas Suleimenov’s lyrics. Initial thought is the statement that the modern Internet has generated new opportunities of Net-thinking. The hypertext as a way of interpretation of literary text allows to reveal not only the features of poetics of this text, but also to consider it in interrelation with poetic traditions of many cultures and times. The author of the paper offers the version of using the hypertext technologies studying units of intertextuality in Olzhas Suleimenov’s poem.