The Effect of Foreign Language Knowledge and Foreign Market Knowledge on Success of Foreign Firms Doing Business in Kazakhstan

Gulzhanat Tayauova

2012

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DOI 10.1016/j.sbspro.2012.06.073

Data confidence 70 medium

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Abstract

Knowledge is one of the most important resources of any company doing business abroad. Especially, manager's foreign language knowledge and foreign market knowledge were considered to contribute to company's success. Drawing from internationalization and knowledge-based view, this study focuses on exploring the effect of foreign language knowledge and foreign market knowledge on success of foreign firms doing business in Kazakhstan. The initial population consists of 128 foreign firms selected from the databases of the association of businessmen of Kazakhstan and Turkey (KATIAD) and American Chamber of Commerce. The results show that the lack of Kazakh or Russian language knowledge does not influence business success. However, top managers' knowledge about foreign markets has significantly correlated with companies' success in Kazakhstan.