Abstract
The problem of the rise in the standard of living of population has pressing character as it is proved in the article. The author also analyses dynamics of standard of living in a certain period in Kazakhstan, Russia as one of the most developed countries of CIS and Canada as one of the most developed countries of the world. Complex approach has been proposed to improve methods of standard of living of population assessment. Calculations to define optimal standard of living of population on an example of Kostanay region of Kazakhstan were made basing on this approach. This research allowed making conclusion on the necessity of more effective utilization of economic capacity of the region to increase the standard of living of population. Proposed approach has universal character and it may be used to analysis and planning of the standard of living of population in regional and country level.