Abstract
The ability to form a positive image of a university teacher is one of the most significant aspect for increasing the prestige and influence of this profession. The relevance of the topic depends on the situation that arose against the background of the COVID-19 pandemic and the forced move to remote learning. The authors of the article analyzed the studies of Kazakhstani and foreign experts on the image phenomenon. There is given a definition of the essential content of the “image” concept. There have been determined the criteria for matching the categories of components that make up the image. There have been identified the functions of the teacher’s image in education. There are determined main characteristics of a university teacher’s image. A number of technologies for formation of a positive image of a teacher are described. The article presents the results of a study conducted among students of a Kazakhstani higher educational institution. The research identified the main image-forming qualities of a modern teacher and their impact on the educational process. The authors propose own technology for creating a positive image of a university teacher based on the results of the study and studied theoretical foundation.