Abstract
The article proposes a method for constructing an integrated assessment of tourist and recreational potential based on cartographic material using the method of constructing a grid model of a territory for converting cartographic information into a quantitative and multidimensional model of an objective function. To simplify the calculations, the initial parameters from the legends to maps are generalized. Weight capacities on generalized parameters are determined on the basis of the closure of the system, taking into account the rating of various types of tourism. The results confirmed the far from the maximum value of the complex tourist and recreational potential almost the entire territory of Almaty region and its elevated values for the Almaty city and its environs.