Ecosystem Approach to Developing Youth Innovative Entrepreneurship in Kazakhstan’s Tourism Industry

2025

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DOI 10.52209/1609-1825_2025_4_320
Data confidence 70 medium
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Abstract

An analysis of the state and prospects for the development of youth innovative entrepreneurship in the tourism industry of the Republic of Kazakhstan based on the ecosystem approach is presented. The relevance of the study is substantiated due to the need for active involvement of young people in the modernization of the tourism sector and the creation of favorable conditions for the implementation of innovations. The authors adapted and expanded the classical model of the entrepreneurship ecosystem proposed by Isenberg (2011) to the Kazakhstani conditions. The results of the study confirm the sustainable growth of the tourism market in Kazakhstan, a high level of state support for youth start-ups and reveal the structure of the proposed author's ecosystem model, including public policy, access to financing, human resources, digital technologies, entrepreneurial culture, market demand and regional coverage. In order to increase the competitiveness of the country's tourism industry, a comprehensive development of all components of the ecosystem through the active involvement of innovative youth projects is recommended