Abstract
The purpose of this article is to assess how elements of digitalization influence the creative economy in Kazakhstan. The research is based on econometric modeling and time series data for 2004–2022, covering indicators such as information technology exports, the number of Internet users, fixed telephone subscriptions, mobile cellular subscriptions, and ICT service exports. The results demonstrate that ICT service exports and mobile subscriptions have a strong positive effect on the gross value added of the creative industry (GVACI): a 1% increase in ICT service exports leads to a 1.541% rise in GVACI, while a 1% increase in mobile subscriptions results in a 1.625% rise. In contrast, fixed telephone subscriptions negatively and significantly affect GVACI. The scientific novelty of the study lies in providing one of the first comprehensive empirical assessments of the relationship between digitalization and the creative economy in Kazakhstan over a long period. The practical significance is associated with the possibility of using the results in designing policies for economic diversification, digital infrastructure development, and support of the creative industries.