Abstract
Purpose of the research – conducting a comprehensive analysis of the creative sector of the economy of East Kazakhstan region, identifying its potential, weaknesses and development prospects, developing recommendations for increasing the effectiveness of state support and stimulating the growth of creative industries in this region. Methodology – include a systematic literature review, comparative and critical analysis of government statistics, regulations and regional documents. The methods of analysis, synthesis, induction and deduction were applied to identify trends in the development of creative industries in East Kazakhstan region. The comparative analysis assessed regional and national experience, and the modeling adapted the triple helix concept to the conditions of the region, taking into account innovation, education and support mechanisms. Originality – based on the Triple Helix concept, a Model of Collaborative Ecosystem has been developed, emphasizing the importance of interaction between the state, business and academia. The proposed measures include tax incentives, infrastructure development and modernization of the cultural institution base, which will create conditions for sustainable growth of the sector. The implementation of the model will strengthen the socio-economic development of the region. Findings – the creative economy of East Kazakhstan region demonstrates significant potential, but faces barriers such as lack of funding, weak infrastructure and uneven distribution of initiatives. Model of a Collaborative Ecosystem is proposed for sustainable development, it is recommended to develop a strategy with clear goals, modernize the infrastructure, attract investment and integrate the creative component into education. The implementation of the model will create conditions for the socio-economic growth of the region.