Abstract
Tourism is a specific branch of the economy, therefore, theassessment of the effectiveness of investments is relevant, which was the content of this article. To enhance the investment activity of the tourism industry, it is necessary to assess the objective resource capabilities of the industry, infrastructure and destinations. It is determined that the effectiveness of tourism is not always the volume ofinvestments, but the possibility of attracting investments with maximum return and high intensity. Investments in tourism are carried out through: government programs, investments of quasi-governmental structures, the private sector, public-private partnerships. The purpose of the article is to evaluate the results of investments in the tourism industry to increase its activity. The idea of the article is the need to evaluate the effectiveness of investments and what indicators are recommended for this.The research is based on a statistical database and a survey.The value of the study lies in assessing the effectiveness of measures for the development of tourism, and the results obtained can be applied to analyze its development.