Abstract
Despite the unique combination of natural and landscape systems, favorable geographical location, and the presence of many historical and cultural objects in the territory of the Mangistau region the development of tourism industry is not fully settled. In particular, this applies to agrarian tourism, which must be developed in a balanced relationship with ethnic, cultural, environmental, and religious tourism. The research aims to analyze the modern principles of agrarian tourism functioning in the Mangistau region. The authors used the following methods: theoretical and methodological generalization, induction, and deduction to analyze the conceptual apparatus in the sphere of agritourism in the region; abstract-logical approach in writing proposals and conclusions; method of algorithmizing in determining the conceptual provisions of strategic development of agritourism. The significance of tourism within rural settlements as an important component of the social and economic systems of development of the State was substantiated. The structural division of resource provision of the region from the point of view of the realization of modern and future business ideas is, finally, generalized.