Abstract
Institutional transformations in the social and spiritual spheres of society involve changes in the psychology, value orientations, and behavioural strategies of people. In this regard, in the modern world, there is a need for personal awareness of not only the purposes for which socioeconomic processes are carried out but also the value they hold for an individual's self-realization and self-actualization. The article considers three forms of existence of values as a "model of the proper," encouraging a person to engage in their activities. The concept of "value" enables a new level of self-determination and the transfer of life meanings to a deeper level of personal significance. The aim of the study is to identify the personal values of teachers as a source of individual motivation that is functionally equivalent to needs. The authors have analyzed the literature on the value nature of teachers, corresponding perceptual attitudes affecting the formation of professional qualities. The article uses the analysis of psychological and pedagogical and scientific-methodological literature on the problem of research, the systematization of scientific provisions, and their generalization. The authors note that the perceptual settings of the teacher on the perception of students have value determination and show their content and orientation in interpersonal interaction with students. Received: 26 April 2024 / Accepted: 27 June 2024 / Published: 5 July 2024