Abstract
According to the program “Concept for the Development of Creative Industries for 2021-2025,” culture, art, and creativity are given great importance, allowing the development of creative industries in Kazakhstan as a promising source of growth. Thus, the results of creative activity and the original approach of Kazakh designers to art make our state more recognizable on the world stage. Creative understanding of the role of cultural heritage in the fashion industry in the sociocultural space gives an integrative effect that allows one to represent spiritual and aesthetic values in the modern artistic picture of the world, where they are creators who popularize products made from the national non-woven fabric - felt, which actualizes ethnic fashion. The new generation of Kazakh designers actively use artistic felt, which allows them to implement their own concepts, and present collections, including at the International level, revealing the culture, art, and traditions of Kazakhstan in the global world. The felt collections of Kazakh designers are unique due to the combination of national flavor with modern style. Using the example of felt models from the collection of the Fashion House “Asyl-Design”, the art of artistic felt in a suit was explored. The work examines the artistic and figurative structure of the costume through the prism of the historical and cultural traditions of the nomadic people. The sacred-semantic, semiotic, coloristic, and aesthetic content of the costume has been revealed. The expressiveness of artistic felt, identified as a national code of ethnocultural heritage, is determined. One of the important parts of the work is the analysis of the artistic and compositional solution of plot and ornamental motifs in the models of the felt collection in the “neo-folklore” style. A figurative-thematic direction, an archetype, having its source in animalistic symbols, interpreted by plant and geometric ornamental forms in the costume, has been determined.