Abstract
The purpose of the study is to analyze the development of youth tourism, taking into account sociocultural and economic conditions, depending on the consumer behavior of young people based on a conceptual approach. Methodology. The study used interdisciplinary methodology, including analysis of existing literature, comparative analysis of world practice in youth tourism, methods of observation, analysis and comparison of data, conducting a survey among the youth of Kazakhstan. Originality / value of the study. The conceptual approach to the study of youth tourism in Kazakhstan can be important for understanding trends in the tourism industry, for the development of new products and services to meet the needs of youth, contributing to the economic and social development of the country. The analysis of youth tourism represents an important contribution to the study of youth tourism in Kazakhstan and can be useful for developing a strategy for the development of youth tourism. Findings. The study identified the main directions of youth tourism in Kazakhstan, identified the features of consumer behavior of young people in the conditions of adaptation to the world practice of the national environment. The results of the study represent a valuable contribution to the understanding of youth tourism and can serve as the basis for developing a conceptual model for the development of youth tourism in the Republic of Kazakhstan. Practical recommendations can improve the mechanisms for the development of youth tourism, create favorable conditions and increase attractiveness for young travelers.