Abstract
Communication plays an important role in the life of a healthy individual. Through interaction, people exchange necessary information and coordinate their actions. When visiting healthcare organizations, communication with medical personnel is essential for successfully receiving a range of services. Like any social process, communication undergoes certain changes over time, influenced by the culture in which it takes place. Examining the communication process between healthcare professionals and individuals receiving their services, a tendency towards humanizing the role of the patient can be observed. The patient represents a dependent social role, whose life and health are entirely dependent on the medical worker. The modern approach to treatment involves a different perspective on the interaction between medical personnel and the subjects receiving their services.