Abstract
The article is devoted to analysing the innovative potential of enterprises in Kazakhstan's oil and gas sector and developing ways for its effective implementation. In the current economic conditions, the issue of increasing efficiency, modernization, innovative activity and strategic partnership in the oil and gas sector is becoming especially relevant. This is since the raw material orientation of the industry poses a threat to the economic security of the country, which means that increasing the innovative potential of such an important sector for the country's GDP is an urgent problem. The authors of the article analyzed the relationship between the innovative potential of the oil and gas sector and the internal costs of innovation, and the volume of innovative products. An analysis was carried out on benchmark indicators of the country's global competitiveness index, as well as an analysis of measures to introduce innovation in Kazakhstan's oil and gas industry. The most significant technological innovations in the main segments of the oil and gas complex are given. On the basis of the research, proposals were made to increase the innovative potential of the enterprises of the oil and gas industry in Kazakhstan. The most critical strategic prospects for developing Kazakhstan's oil and gas sector are substantiated based on two directions: an increase in internal costs for innovation and an increase in the volume of innovative products.