Abstract
This study analyzes the geosymbolism of color terms in Kazakh and Turkish toponyms. Colors, as universal culturalelements, play a significant role in shaping spatial perception and the mental map of the world. They not only describe thephysical characteristics of landscapes but also convey symbolic meanings that reflect the cultural and worldview-specificfeatures of different peoples. The study reveals that in both Kazakh and Turkish traditions, color elements in place namesserve a dual function: they describe physical landscape features and carry symbolic meanings rooted in mythology andhistorical perceptions. For instance, black is commonly linked to the north, white to the west, red to the south, and blue tothe east. These color-based names not only act as geographical markers but also reflect sacred and ethnocultural concepts.The findings highlight both shared patterns and distinctive differences in how color symbolism is applied by Kazakhsand Turks. Understanding these linguistic representations deepens our knowledge of how natural and cultural spaces areperceived through language. Additionally, the study sheds light on the broader connection between language and mentalgeography, offering new perspectives for further research in Turkology, linguistics, and cultural studies.