Abstract
The purpose of this article is to analyze the safety of women tourists, which includes strategies for promoting gender equality and combating violence against women in the tourism industry with specific reference to the context of Kazakhstan. The article outlines the essential strategies for breaking barriers and fostering a gender-equal environment in the tourism industry. It stresses the importance of comprehensive training programs, supportive work environments, policies and programs that support women's leadership and representation in decision-making processes in tourism, addressing the wage gap, creating a safe environment, establishing policies and procedures for handling complaints and offering assistance to victims. Documentary analysis methodology involved the systematic examination and interpretation of relevant documents, reports, publications, international conventions, and declarations related to gender equality and violence against women in the tourism sector. The findings of this study underline the significance of collaboration with various stakeholders including governments, tourism organizations, businesses, and civil society, and advocacy for legal reforms in creating systemic change. The documentary analysis revealed key strategies for ensuring the safety of women travelers. This includes implementing technological and security innovations, such as mobile applications for security and video monitoring. Additionally, it is crucial to offer women-only transportation and accommodation options. Gender-sensitive training was also identified as an essential component for tourism professionals.