Abstract
This research paper examines the advantages of developing goal-oriented asset allocation platforms for retail investors who lack the time or expertise to allocate their assets. The study includes a survey of retail investors to identify their main concerns and preferences in asset allocation, as well as interviews with financial experts to gain insight into the current state of the industry. A case study of the largest asset allocation platforms is presented to demonstrate their effectiveness in meeting the needs of retail investors. The paper concludes by outlining the potential benefits of goal-oriented asset allocation platforms and their role in the future of retail investing. Overall, this paper provides valuable insights into how retail investors can achieve their investment goals with the help of automated asset allocation tools.