Abstract
Intellectual and social capital is becoming an important economic resource for the development of an organization and a country. Universities that represent education, science and innovation are increasingly focusing on improving the intellectual and social capital of workers and organizations. The purpose of the article is to identify the features of the increment of the innovative potential of the university for the development of the intellectual and social capital of the organization as an economic resource for the sustainable development of the university in the era of the Internet and the knowledge society. The study found that in order to increase the intellectual and social capital of an organization, it is necessary to create a special innovative environment for interaction, discussions and trainings at the interdepartmental and interfaculty level of staff and students. The development of the intellectual potential of employees can be ensured through the improvement of the innovative competence of teachers and students. This competence is proposed to include information on knowledge management, knowledge flows, diffusion of innovations,etc. Innovation competence will help to give not only a certain economic effect through the creation of new innovative products or educational services based on cooperation of scientists from different directions, but also strengthen the professional pedagogical competence of teachers.