Abstract
Small, Medium, and Micro Enterprises (SMMEs) play a critical role in economic growth and socio-economic development. However, these enterprises frequently encounter significant challenges that impede their sustainability, particularly in under-resourced regions such as South Africa’s Northern Cape Province. This research utilized a convergent mixed-methods design and adopted a pragmatic research philosophy, integrating both quantitative and qualitative methods to achieve a comprehensive understanding of the research problem. The quantitative phase surveyed 207 SMMEs, while the qualitative phase involved interviews with 10 SMME support agencies. From these findings, the study developed a comprehensive framework for SMME support strategies, identifying eight key strategies: networking, collaboration, stakeholder relations, incubation, mentorship, corporate social responsibility (CSR), addressing barriers, and enhancing sustainability. These strategies aim to align support mechanisms with SMME needs, providing actionable insights for policymakers and support agencies to foster resilience and long-term growth.